From American Cinematographer, Black-and-White in Color by Bob Fisher (November 1998)
Ross believes the possibilities offered by color manipulation are virtually limitless. For example, early in Pleasantville, one of the characters wears an electric blue dress that draws the eyes of the audience like a magnet. That wasn't the result he wanted, so he toned down the blue. Technically, he says, there is no reason why the dress couldn't be red in China where that color has a different symbolic meaning than it does in Western countries.